Interim Assessment Report Research Proposal Example | Topics and Well Written Essays - 1500 words

Interim Assessment Report - Research Proposal ExampleResearch objective Research objectives are the most important elements of a study. It is often regarded as the foundation of a inquiry work (Babbie, 2012 Kumar, 2005). Moreover, the scope of the research is also established on the basis of the objectives of the study. This study principally aims to seek the impact of mobile search & affable media on brand awareness, marketing and liberalization in Saudi Arabia. However, the study also has other objectives as well. The diverse objectives are symbolizeed below - To identify the influence of mobile search & social media on brand awareness, marketing and liberalization in Saudi Arabia. To recognize how social media can drive customers towards a business and how it can help companies to embrace loyal customers. To identify the best or the most popular social media in Saudi Arabia. To explore how the indentified social media is helpful for the common people and business houses of Sau di Arabia. To identify how mobile search & social media can be utilize by business houses to investigate the business environment and simultaneously bring innovation to the business. To create an independent model to survey the business environment by employing mobile search & social media. ... In the similar context, OLeary (2004) put emphasis on the fact that what used to be defined with ease 30-40 years rearwards has now become exceedingly complex in the recent times. One of the obvious reasons is the rapidly ever-changing business scenario and arrival of different type of research methods. Thus, which used to hold true 30-40 years back, non hold fully acceptable or not at all acceptable in the present days. In general, there are two broad research paradigms namely positivism and interpretivism. Positivism is often referred to as a scientific method of doing a research. A researcher believing in this philosophy considers realism as true and can be expressed from the viewpoint of an objective (Tobin &Joseph, 2006). Another meaning(a) differentiating factor between the two philosophies is that positivists considers quantitative analysis as the more reasonable and helps to draw a logical solution of the subject of concern. Researches believing in this philosophy often consider questionnaire survey, online polls, surveys as the best way of collecting data (Blaxter, Hughes & Tight, 2006 Scharff, 2002). The interpretivism philosophy on the other hand believes in anti-positivism concept. They do not consider reality to be stable or reality is articulated from the objective viewpoint. On the contrary, they regard reality is not stable and is constantly changing (Creswell, 2003). Furthermore, they also believe that the behavior of human being is constantly changing as the surrounding in which they exist, strongly impacts them. The researchers belonging to this category also tries to turn up the perception of people about the circumstances in which they exists ( Mukherji & Albon, 2009). The differentiating