Success Factors in key accounts Essay Example | Topics and Well Written Essays - 1500 words

Success Factors in key accounts - Essay ExampleThe master(prenominal) purpose of these developments was to develop products that could be characterd in everyday life.The investigate involves finding potential problems in the present applications used and resolving them by update them or using new products. The researchers found the flexibility of a product enables it to be used by more clients. Another essential factor likely the most of the essence(p) one is the cost. If the final product is expensive there will be only few takers for it. Therefore research has been done to use cost effective products.Qualitative research methods are more often used as it involves observation of data that helps in finding solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical.Positivist research methods involves attempt to test theory that to understand the predictive element of the phenomena. It involves formal propositions, hypothesis testing, quantity of quantifiable variables, etcetera In this type of research it is assumed that the objectives are given in reality and can be measured by their properties.interpretive research method involves sharing of information and social constructions such as language. Interpretive method is used to understand the meaning of the given information that was assign to the researchers. Critical research as the name implies concentrates more on the critical view of the subject. It highlights the critical viewpoint of the situation that has to be analysed. Action research and exercise study research methods are as important as above-mentioned methods. The action research method describes what problems an organization is facing what appropriate stairs should be taken to resolve these kinds of situations. It is more often action-oriented method. Case study method involves studying the main object of the organization, how the situation is related to the real life context, etc. Case study can be positivist, interpretive and critical.PlanningIn any marketing sector key account marketing plan is considered to be very important and a thoughtful business plan cannot be overemphasizes because much hinges on it financial support, management of the available resources like operation and finances, belief from suppliers, promotion and marketing and last but not the least companys goals and achievements.Before writing a key account marketing plan some of the important questions that has to be addressed are1. What service does the business provide to the clients2. Who are the potential customer and reasons for purchasing the service or product3. What are the steps or ways you reach the potential customer4. From whom or where the funds comeThe important elements of marketing plan are to precisely define the business, spot the goals and serve as the firms resume. Pro forma balance sheet, an income statement, planning precise strategies and cas h flow analyses comprises the basic components of a marketing plan. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business. One of the important aspects of marketing plan is that it provides organised information about the company and importantly a good business plan helps in attaining a loan